Running Journals Custom Made for the Nike Pegasus 34 launch

Custom running journals aren’t easy.

Especially when we’re talking about a custom cover and custom contents. Especially especially when we’re talking about a 10 day cross country delivery timeline and communication lag with a 3 hour time difference.

But just because it’s not easy doesn’t mean it doesn’t get done.

We recently created custom running journals for a Nike and Fleet Feet Sports event in Albany, NY to help them launch the 34th edition of the Nike Pegasus running shoe. When Corey reached out to us, he needed a large number of running journals on a short timeline, with a custom cover and custom layout.

The full spread of the Nike Pegasus 34 running journals

For the content of the running journals, it was easy enough, he wanted pure running, with a single goal page and 149 pages of customized run tracking. They obviously wanted to log some workouts and at 2 entries per page, that gave them about 300 workouts to record. That’s a lot of running.


The cover was more difficult, as we only had a few images to work with and he was aiming for a specific look. After mocking up and revising a few covers, we landed on a design that evoked the power of a high performance athlete, while also focusing on the attributes of the Nike Pegasus which have made it such a successful shoe. Seriously, 34 editions of one shoe, I guess people like it.

Nike Pegasus 1983 versus the Nike Pegasus 34 2017 edition

When all was said and done, we got approval with about a week to deliver. I got on my paper punching horse and pushed those bad boys through the production chain and Corey had them in hand within 4 days. As he said,

“They got there earlier than expected and looked great! The runners loved them. Thanks for your help.”

I’ll take that as a win.

If you need some custom running journals for your running club or a running event, contact for the hookup. He doesn’t need sleep.

Leave a Comment