Decor Outside

You’ve worked on your SEO, hired the right coaches and improved your brand. Now you have new clients streaming into your box. So let’s talk signage.

Less is more.
Yup, it seems to be a theme. Make sure the text and your logo are easily readable. You want plenty of empty space, and keep the amount of information to a minimum – you already have them hooked, the goal of your sign is to increase your brand and attract the clients walking by.

Keep the information to a minimum. Your logo and your affiliate name should be clear, easy to read and front and center. You can include contact info, but really the bare bones here, choose one form of contact info to include, likely your website.

The Nitty Gritty
Choose your letter size appropriately, the US Sign Council created to help you determine the right letter sizing for the needs of your sign.

The Outdoor Advertising association of America has some guidelines to help make sure your letters pop from the background and are easily readable. Below are suggested pairings:

1. BLACK on YELLOW
2. BLACK on WHITE
3. YELLOW on BLACK
4. WHITE on BLUE
5. GREEN on WHITE
6. BLUE on YELLOW
7. WHITE on GREEN
8. WHITE on BROWN
9. BROWN on YELLOW
10. BROWN on WHITE
11. YELLOW on BROWN
12. RED on WHITE
13. YELLOW on RED
14. RED on YELLOW
15. WHITE on RED